AI for Marketing & Content
Create more content, faster, without sacrificing quality. Use AI as a creative partner to scale output.
Overview
Content demands are endless but resources aren't. This course teaches marketing teams to use AI as a creative partner—not a replacement—to produce more content, maintain brand voice, and scale output without scaling headcount. From ideation to SEO optimisation, learn the full AI content workflow.
Designed for
Prerequisites
AI Foundations course or equivalent AI familiarity
Learning outcomes
Course structure
AI Content Strategy
Day 1 AMWhat to automate vs keep human. The creative partnership model. Protecting brand authenticity.
Ideation & Brainstorming
Day 1 AMGenerating ideas at scale. Breaking creative blocks. Trend identification. Content calendars.
Writing & Editing Workflows
Day 1 PMFirst drafts, rewrites, and polish. Maintaining your voice. Speed vs quality trade-offs.
Hands-On: Brand Voice Calibration
Day 1 PMCreate a brand voice prompt that produces consistently on-brand content.
Content Repurposing at Scale
Day 2 AMBlog → social → email → video script. Maximising content ROI. Format adaptation.
SEO & Discoverability
Day 2 AMKeyword integration. Meta descriptions. Content optimisation. AI-assisted SEO audits.
Social Media & Campaign Content
Day 2 PMPlatform-specific content. Ad copy. Email campaigns. A/B variant generation.
Workshop: Content Production Pipeline
Day 2 PMDesign your team's AI-assisted content workflow. Build templates for your top content types.
What participants receive
Delivery options
On-site
We come to your offices. Ideal for team-wide training.
Remote
Live virtual sessions. Full interaction with instructors.
Dublin venue
Join scheduled sessions at our training facility.
Enquire about AI for Marketing & Content
Request this course for your team. We'll follow up with availability, pricing for your group size, and answer any questions.
We respond within 24 hours with a tailored proposal
Flexible scheduling for on-site, remote, or hybrid delivery
Volume discounts available for larger groups
Enquire about this course
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Frequently asked questions
Is lunch included in the training?
Yes. All full-day training sessions include a catered lunch, as well as refreshments throughout the day. Please inform us of any dietary requirements when booking.
Where are you located?
Our training facility is located in Dublin city centre. You can find us on Google Maps. For on-site training, we travel to your premises anywhere in Ireland.
What materials are provided?
All participants receive comprehensive course materials, including presentation slides, reference guides, templates, and access to our resource library. Materials are provided digitally and remain accessible after the course.
Can courses be customised for our organisation?
Absolutely. We offer bespoke training programmes tailored to your industry, workflows, and specific objectives. Please contact us to discuss your requirements and we will prepare a customised proposal.
What is the minimum group size?
The minimum group size for private training is two participants. For larger groups exceeding 25 participants, we recommend splitting into multiple sessions to ensure optimal engagement and interaction.
What are the payment terms?
We require a 50% deposit upon booking confirmation, with the balance due seven days prior to the training date. We accept bank transfer and all major credit cards. Volume discounts are available for larger bookings.
What is your cancellation policy?
Cancellations made more than 14 days before the scheduled date are eligible for a full refund. Cancellations within 14 days may be rescheduled at no additional cost, subject to availability. We understand circumstances change and will work with you to find a suitable alternative.