AI for Sales & Business Development
Close more deals with AI-powered prospecting and engagement. Research faster, personalise at scale, win more.
Overview
Sales success depends on reaching the right prospects with the right message at the right time. This course teaches sales professionals to use AI for smarter prospecting, personalised outreach, proposal generation, and deal intelligence—while maintaining the authentic relationships that close deals.
Designed for
Prerequisites
AI Foundations course or equivalent AI familiarity
Learning outcomes
Course structure
AI in Sales: The Competitive Edge
Day 1 AMHow top performers use AI. Authenticity vs automation. Where AI adds value in the sales cycle.
Prospect & Account Research
Day 1 AMCompany intelligence. Stakeholder mapping. Trigger events. Competitive positioning.
Personalised Outreach at Scale
Day 1 PMCold emails that don't sound cold. LinkedIn messaging. Sequencing and follow-ups.
Hands-On: Outreach Sequence Builder
Day 1 PMCreate a 5-touch outreach sequence for your target persona using AI.
Proposals & Presentations
Day 2 AMGenerating first drafts. Customisation at speed. Visual presentation support. Pricing rationale.
Meeting Prep & Follow-Up
Day 2 AMPre-meeting briefings. Agenda generation. Meeting notes and action items. Follow-up emails.
Deal Intelligence & Forecasting
Day 2 PMAnalysing deal health. Risk identification. Coaching insights. Pipeline analysis.
Workshop: Your Sales AI Playbook
Day 2 PMBuild AI-assisted workflows for each stage of your sales process.
What participants receive
Delivery options
On-site
We come to your offices. Ideal for team-wide training.
Remote
Live virtual sessions. Full interaction with instructors.
Dublin venue
Join scheduled sessions at our training facility.
Enquire about AI for Sales & Business Development
Request this course for your team. We'll follow up with availability, pricing for your group size, and answer any questions.
We respond within 24 hours with a tailored proposal
Flexible scheduling for on-site, remote, or hybrid delivery
Volume discounts available for larger groups
Enquire about this course
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Frequently asked questions
Is lunch included in the training?
Yes. All full-day training sessions include a catered lunch, as well as refreshments throughout the day. Please inform us of any dietary requirements when booking.
Where are you located?
Our training facility is located in Dublin city centre. You can find us on Google Maps. For on-site training, we travel to your premises anywhere in Ireland.
What materials are provided?
All participants receive comprehensive course materials, including presentation slides, reference guides, templates, and access to our resource library. Materials are provided digitally and remain accessible after the course.
Can courses be customised for our organisation?
Absolutely. We offer bespoke training programmes tailored to your industry, workflows, and specific objectives. Please contact us to discuss your requirements and we will prepare a customised proposal.
What is the minimum group size?
The minimum group size for private training is two participants. For larger groups exceeding 25 participants, we recommend splitting into multiple sessions to ensure optimal engagement and interaction.
What are the payment terms?
We require a 50% deposit upon booking confirmation, with the balance due seven days prior to the training date. We accept bank transfer and all major credit cards. Volume discounts are available for larger bookings.
What is your cancellation policy?
Cancellations made more than 14 days before the scheduled date are eligible for a full refund. Cancellations within 14 days may be rescheduled at no additional cost, subject to availability. We understand circumstances change and will work with you to find a suitable alternative.